1. Eco-museum where art and stories come together

2. Give street art a function as a tool to connect people within the community

3. Be the first open source and shared impact museum

4. Create jobs for local youths as Street Curators

5. Combine technology and art to work on future of the heritage

6. Put spotlight on our neighbourhood of Amsterdam Nieuw-West



SAMA’s mission is to grow and document the collection of street art in Amsterdam Nieuw-West. The museum aims to attract local, national and global attention, bringing in tourists and activating the neighbourhood economy. Using street art as a tool to start a dialogue with the neighbours and visitors.



The collection of SAMA serves as a powerful resource for various cultural, economic and social activities. As the collection grows, the public interest grows with it; locally and internationally. SAMA's vision is to open a door to Nieuw-West and broaden the tourist path on Amsterdam with a unique public art platform.



SAMA’s goals for the near and far future, are as follows:

  • Register the existing collection created over the past 5 years.

  • Develop the educational events already provided around the collection, involving the street artists and engaging with the community.

  • Increase visitor numbers through marketing; social media, local newspapers, leaflets etc.

  • Expand the street art collection, through a community-oriented selection process resulting in memorable artworks by international artists.

  • Achieve more international acknowledgment and recognition, through engagement with international projects, participation in events and development of relationships with other organizations.

  • Experiment with technology to develop an innovative Virtual-Reality and Augmented-Reality street art experience.



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Street Art Museum Amsterdam
Immanuel Kanthof 1
1064 VR