Hello, my name is ... Noah!

Where are you from?

Hi, I’m Noah. I’m 20 years old and I’m from Montreal, Canada, where I was born and raised in a strong Italian family. Growing up in Montreal means being surrounded by so many different cultures, languages, personalities, and forms of expression. In a place so connected to the internet it’s only natural, and I think that environment shaped the way I see creativity and community today. 

What do you like to do in your free time?

In my free time, I enjoy music, gaming, and television but I enjoy graphic designing and video editing. Even if I still have a lot to learn, what I love most about creative work is the freedom behind it. I enjoy sharing my ideas, my voice, and my opinions in ways that can become something real and meaningful. Creativity feels like turning emotions and thoughts into something people can actually experience together. 

What is your relationship to street art? And to art in general?

My relationship with street art comes from that same feeling of expression. I love every form of art in any shape or size, drawing, music, acting, it all  matters to me because I find them to be the purest forms of an expression of love and of course content to consume. To me, street art transforms ordinary places into spaces that feel lived in, cared for, and connected to the people around them. A mural, a sticker, a tag, or even a painted sign can completely change the feeling of a neighbourhood. It gives identity to spaces that might otherwise feel empty or manufactured. 

What is the most interesting aspect of street art to you?

What interests me most about street art is its ability to make people feel connected to the spaces around them. Street art gives personality to places that might otherwise feel cold, repetitive, or forgotten. Someone can unexpectedly come across a mural or installation and suddenly feel emotion, curiosity, inspiration, or even comfort and reveal the true nature of each city. Street art creates moments that people share together, and through time gives each space meaning and worth to the buildings but also humanity.

What are your responsibilities at SAMA?

At SAMA, I worked remotely on branding and banner designs for neighbourhood constructions, as well as neighbourhood signage. Working remotely gave me the opportunity to contribute creatively to a project that values community identity and artistic storytelling. It was exciting to know that the work I created would become part of the visual experience of the neighbourhood itself and I helped bring it together.

Do you have a favourite artist in the collection?

One artwork that really inspired me while working for SAMA was Creation Story by Stinkfish.

A lot of the branding, banners, and neighbourhood visuals I worked on were influenced by the feeling his work creates. I was especially inspired by the way his art blends bold colours, layered imagery, and strong emotion while still feeling connected to the community around it. That approach helped me think about how design for SAMA should not only look visually interesting, but also feel alive and connected to the neighbourhood itself. Even while working remotely, pieces created by Stinkfish helped me better understand the identity and atmosphere SAMA wants to create through public art.

What interests you most about SAMA’s concept?

What interests me most about SAMA’s concept is the idea of making art accessible and integrated into everyday life. SAMA does not separate art from the community; instead, it allows the community to live alongside it. I think that approach makes art feel more personal and meaningful. 

Which artwork do you appreciate the most?

One of my favourite aspects of working with SAMA was seeing how many different artistic voices and stories exist within the collection. Every artist brings a different perspective, and together they create a living archive of culture and emotion. Because I worked remotely, I experienced it digitally, but even through a screen I got to still see the energy and personality of the work and the neighborhood still came through strongly within every picture. 

What has been the most challenging moment at SAMA?

One of the most challenging things I experienced during my time at SAMA was learning more about myself creatively while working remotely. Throughout school and past creative projects, I was always used to physically being around the people I worked with. I naturally fall into a rhythm where I can share ideas, energy, and conversation in person. Working remotely itself was not the difficult part, but after spending so much time inside and behind a screen, I started to realise how disconnected I could feel from my own creativity and expression.

A lot of the creativity and emotion I usually put into my work began to feel bottled up within the same room I was working in every day. It made me understand how important balance really is. Taking time away from projects, spending time with friends, relaxing, and experiencing life outside of work is just as important as creating itself. Art cannot only come from isolation; it also comes from living, sharing moments, and connecting with people.

That experience changed the way I think about creativity. Reaching the final result matters, but so does appreciating the process and the journey that leads there. After all, art exists for people to experience, enjoy, and emotionally connect with together.

What has been the most favourite moment at SAMA?

One of the most rewarding moments at SAMA was being trusted to contribute creatively to real projects connected to the neighbourhood itself. It made me feel like my ideas could have a genuine impact beyond the screen. The most challenging part was wanting to make sure the designs represented the spirit of the community in the right way, especially while working remotely. But that challenge also pushed me creatively and helped me grow more confident in my work and communication.